On World Water Day, Stella Artois filled the Oculus with 230,000 bubbles, representing all the people they've given clean water. Today, millions of people in the world live without access to clean water, which is why Stella has partnered with Water.org to build wells in developing communities in need.
The Water Clouds Screens
Real is Rare
Millennials aren't really into diamonds. Mostly because the thought of Forever is terrifying to our indecisive hearts. So we made a few films for the Diamond Producers Association that recontextualizes what diamonds stand for.
Today, we're more connected than ever. And finding a real connection with another person in between snaps and swipes doesn't happen too often. These films show what it's like to be in a modern day relationship, and that diamonds can stand for these real connections, even if they're not forever.
Wild & Kind
Oscar Health Insurance
Health insurance has continued to mystify the public, mostly because it's the worst. But Oscar wants to change that – with stellar customer service, using words actual humans understand, and some pretty charming illustrations. We created this campaign to let people know that Oscar is a smart, simple health insurance company.
Oscar Health Insurance :: Chaperone
Oscar Health Insurance :: Rude Awakening
In order to attract some smart, weird, interesting interns for Mother's summer internship program, we took the pun 'Fresh Meat' and gave it some acid.
We wrote a song, recorded and mixed in-house, then shot a music video in the basement. It was as gross as it sounds. We ate a lot of salads after that shoot.
We made it on to Comedy Central, Laughing Squid, GrubHub, and all the usual advertising places. And welcomed some of the weirdest intern applications we've ever seen.
Mother New York is looking for Fresh Meat
We combined the internet's two favorite things – Selfies & Cats – to let people know that the Samsung Galaxy S5 was available on Virgin Mobile. It's pretty ridiculous. Also, cats don't like to do anything.
Virgin Mobile presents Catsies
Virgin Mobile presents Catsies Behind the Scenes
Virgin Mobile presents Catsies Behind the Scenes 2
Chili's :: That's What I Like
Chili's, the greatest chain restaurant of them all, was looking for a new agency and had probably never heard of Mother. So I made this song and music video so they would know I was their #1 fan.
This video is pw protected because Bruno Mars' lawyers are probably better than mine. (They don't exist). But here's the password because I laugh in the face of cease & desists: hibruno
Target + Janelle Monáe
Target had exclusive tracks to grammy-winning Janelle Monáe's sophomore album, and wanted to launch it in a big way.
The album is focused around giving a voice to the people, so we did just that. Tweets were broadcasted live as we unveiled the album, track by track via an offshore pirate radio station. Some of her friends, like Diddy & Big Boi, showed up at night to give fans a once in a lifetime concert.
Ready, Set, TargetStyle
Target is well known for their killer fashion collaborations, like Phillip Lim or Prabal Gurung, but not many people think of Target's everyday brands. To show off Target's 2014 fall collection, we threw in-store events in Miami, Chicago, and LA, and tapped local stylists for a little competition. They had to put together looks using Target's fall collection based off of challenges. Judges in each city, along with our audience, picked the winning styles. Each show was hosted by E! News Correspondent Zanna Roberts Rassi, and judges included Shaun White, Mary Alice Stephenson, Mickey Boardman, Ikram Goldman, Va$htie Kola, and Harley Viera-Newton.
Ready, Set, TargetStyle
Here's a little diddy for Target's new plaid partnership with Adam Lippes. I originally wanted it to be "Going Up, TargetStyle" and we could create a poppy version of ILOVEMAKONNEN'S Tuesday, but apparently my deep seeded hip hop roots aren't understood in the Target world. *Sigh*
Next Level, TargetStyle
We made an app. It's a game. It's all about judging. Which is fun. So we had some fun getting the word out about it. Also, Gawker named it 2013's App of the Year, so that was cool.
This is a commercial for Burger King. It's cute. But what you should really take away from this is that I worked on Burger King without killing myself – so, ya know, I'm resilient.
Tanqueray's 2014 campaign highlighted people around the world who are contributing to gin culture.
Tanqueray :: Angela Laino
Tanqueray :: Hella Bitter
Tanqueray :: RaVaughn
Tanqueray :: Chad Arnholt
Tanqueray :: Matt Winter
When it came time to submit Mother for Creativity Online's Agency of the Year, we decided that honor should be chosen by the people, not a bunch of jaded ad judges. So we hired an actor and campaigned in a small town in Connecticut. We didn't win, but it was a really funny weekend.
Here are some spots we made for Almay with Kate Hudson. Now you can put on makeup better!
Almay – Wake Up
Almay – Hydration
Almay – Alarm Clock
Almay – 52
Almay – Highlighter
Internet Week NY
Internet Week panels are pretty boring. Usually it's a bunch of people sitting around pretentiously agreeing with each other. So we decided to create some conflict.
Internet privacy & data permanence are hot topics, especially among teenagers who are embracing the internet with reckless abandon. But instead of having a bunch of old people talk about a demographic they've long forgotten about, we brought two of NYC's best high school debate teams on stage to argue it out.